No stranger to IP gaffes, Brewdog brewery reacted perfectly to Aldi’s clearly humorous broadsides. How will Aldi respond? Takes a few weeks to brew a new beer…
Yeah, this is actually happening. Consider the back and forth here for a moment. Brewdog makes a Punk IPA in a blue can. Aldi decides to release a Establishment IPA in a blue can, one that harkens specifically to Brewdog’s. Rather than go full IP lawyer-rage, Brewdog takes the whole thing in stride and announces the release of an IPA called Yaldi, which mimicks Aldi’s branding. The whole thing is enough to make an IP maximilist keel over and die from an embolism.
And, yet, no trademark threats. The only mention of a cease and desist comes from a third party that has a Yaldi brand beer. Aldi never gets in on the threats. Instead, the game continues.
It is like a rap battle but for advertising. I enjoyed Mini Cooper vs Porsche a few years back, and the Porsche response video was wonderful but no longer appears online.
Sing along with members of Pantera, Slayer, Mastodon, and 97 other metal musicians performing the folk standard “99 Bottles of Beer!” Listen here: From Spin: The project was put together by Scour’s Derek Engemann and Nest’s John Jarvis. All proceeds from the song will benefit the Old Dog Haven, a charity that helps old dogs find homes. […]
Humans have been fermenting grain-flavored liquids into some simulacrum of beer for more than 10,000 years. And so it stands to reason that, over the next 10,000 years, we’ll continue finding ways to combine water and yeast with some kind of sweetener and a floral bittering agent, whether out of some adherence to tradition, or […]
Last week, Bradenton, Florida brewery Motorworks Brewing made headlines with their idea to put local animal shelter dogs’ photos on their beer cans to help with pet adoption. Monica Mathis saw the story and recognized her dog Day Day who went missing three years ago from her Idaho home. So she called. From WFTS: (Manatee […]
The Adobe Creative Cloud is the center of the creative universe and this training can help you master it
When you’re the king, someone is always coming for your crown. Nowhere is that more true than in the tech sector, where a perennial favorite like Adobe and their insanely popular Creative Cloud app suite have to keep innovating to stay on top of the digital media creation software game. Keeping abreast of changes and […]
Earbuds can be supremely frustrating. The appearance of a $30 pair doesn’t often differ noticeably from a $150 pair. And alarmingly enough, you can’t always detect much audio difference between the two either. That often means buying a pair of wireless earbuds for commuting or working out can turn into a crapshoot without some trusty […]
You can’t just wander out into the wilderness. Camping requires preparation. Whether you’re only taking a sleeping bag and the clothes on your back or you’re setting up a true home away from home, there is a checklist of items you should consider before you head out on a true outdoor getaway. To help you […]
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